Ah, okay. So that’s just the way you’ve set up the values in the TV (or someone that built it before you).
You’re going to need to create a custom snippet to parse that to output only the value I reckon. Perhaps it’s parseable with PHPs DOMDocument? If not, some regex or string manipulation would do the trick so long as your values are consistently formed.
If you’re not too late in the development of the site, I’d also suggest rethinking what you store in the TV values. Perhaps there are better ways to accomplish what you need, but sometimes you gotta work with what you have.