MiniShop2 Show product details in product overview

In your call to “msProducts” you have to set the property includeContent to 1.

[[!msProducts?
    &includeContent=`1`
	...
]]
//or maybe
[[!pdoPage?
	&element=`msProducts`
	&includeContent=`1`
]]

Then use {$content} in your “tpl.msProducts.row” chunk.